How will your personal faith and beliefs contribute to Liberty’s mission to develop Christ- centered leaders? Essay

My personal faith and beliefs will contribute to Liberty’s mission to develop Christ- centered leaders in a number of ways. I am very passionate about worship and discipleship. I see my purpose in life as a chance to change lives through worship and discipleship, and to obey the calling that God has on my life. I believe it is my duty as a child of God to be the hands and feet of Christ no matter where that may lead me. I am passionate about worship because worship is a devotion, it is my heart cry, worship is the place where I really found God and fell in love with Him. It is where I feel closest to Him, I can express myself freely to God and He understands everything my heart tries to say. Worship for me is a battle. It is praying with a tune, it is standing in the gap for someone and calling them, out of darkness, into the light. It is pouring everything you have at the altar and surrendering to the Father, it is allowing the Father to draw near and consume your very being. Worship is pure, worship is love. Discipleship is extremely important to me because I want to be someone who embraces and assists in spreading God’s teaching to others, to help empower people to know, deeply and wholeheartedly, their God given gifts; to help them know that God has created them in His image that He has a plan for their life. I will combine with Liberty’s mission and my personal faith and beliefs to contribute a well thought out plan to enable each student to reach their goal in serving Christ and worshipping. My mission is the same as Liberty’s mission to help develop christ- centered leaders, through my worship, discipleship, and the full armor of God.

Islamic Religion Essay

Sayyid Qutb also known as (Father of Modern Islamic Extremism) is an academic and writer who is said to be one of the most significant thinkers in modern and contemporary Arab Islamic resurgence, born on the 8th of October 1960 and living his life until being executed by hanging on the 29th of August 1966. His main impact on Islam is through his expression of the religion as a universal philosophy, a political and social force with the potential to provide solutions to all societal problems. Qutb believed that returning to a true Islamic state would provide social justice and cure societal malaise as â€Å"Islam stands against corruption, oppression and capitalism. † His main beliefs, including the concept of jahiliyyah (a non-Muslim) and his understanding of jihad are expressed through his two main books â€Å"The Shade of the Qur’an† and â€Å"Milestones†. These books were heavily criticised by many Orthodox Muslims and Salafi scholars, they are widely read. Directly opposing Jahilliyah perceived authorities had been placed in the minds of a new generation of Muslim youth. In this sense it is clear to see that he has had a dramatic effect on the development and expression of Islam. Although many conservative Muslims and Islamic scholars believe he lacked respect for Islamic traditions and wrongly interpreted the Qur’an, many other Muslims and modern Jihadists consider him a martyr. Qutb came to reject everything about the west due to the experiences he faced while visiting America, including democracy and nationalism. The United States at that time was, politically and socially, perhaps at the height of the West. Because it was so bad, he concluded that nothing the west had to offer was good. Unfortunately the Egyptian government at that time was very pro-western, and his new views brought him into conflict with the current regime. Like so many other young radicals, he was thrown in prison, where deprivation and torture were the norm. it was there, horrified by the barbarism of the camp guards, that he probably lost hope that the current regime could be called â€Å"Muslim†. These Muslims kept the survival of his a legacy, believing his effect on the development and expression of Islam to be a positive one. A society whose legislation does not rest on divine law (shari’at Allah) is not Muslim, however ardently its individuals may proclaim themselves Muslim, even if they pray, fast and make the pilgrimage. What we did not know was that Sayyid Qutb was soon to be the mentor of the notorious Osama Bin Laden, who would come later to be known for terrorist activites. Ethics – Sexual Ethics The Qur’an is the basic source of ethical teachings, such as judgements, statements in it either remind humanity of the basic common sense created by God, or extend this common sense to specific examples or situations and present specific behavioural expectations. Another teaching is the Hadith; it contains the teachings and sayings of Prophet Muhammad that explain the teachings of the Qur’an. It places the Qur’an into the context of daily life. The Sirah is a similar collection of works aiming to clarify the teachings within the Qur’an; however the collection of stories has none of the prophet’s original work. Islam considers sexuality to be a part of a person’s divinely created identity with the ideal goal being marriage and procreation. It is considered that sex is an essential human behaviour that needs to be satisfied but properly and lawfully. Islam prohibits any deprivation of human behaviour – looks at the proper (legal) use of sex as an act of worship (Ibadah). The Hadith contains quotes that relate to the sexual practice and correct application of Allah’s gift of sexuality. â€Å"They are your garments and you are their garments. † (2. 187) the metaphor of the garment is a very powerful one as it brings home the message. It creates in the mind a picture of the relationship needed for a happy and healthy marriage. Clothes are a basic necessity for humans. They are used for warmth as well as beauty. Sex is the ultimate expression of love and is total physical and emotional encounter. The ethical teachings that surrounds Islamic life, are determined by the Al’ Qur’an, the sacred writing brought by the last prophet Muhammad word by word from the Islamic god Allah. This sacred writing is taught through the 114 Sura’s (chapters) of the Al’ Qur’an. The Hadith, second to the Qur’an in importance and authority, are collections of Islamic traditions and laws (Sunnah). The Sharia refers to how Muslims should live or the path they must follow. This includes traditional sayings of Muhammad. Fiqh† Arabic for the world Islamic jurisprudence, Fiqh is an expansion of the Sharia Islamic Law based on the Qur’an and Sunnah, it complements Sharia with evolving rulings and interpretations of Islamic Jurists. The Fiqh deals with the observance of the rituals, morals and social obligations. (Jurisprudence) states that you must surrender to the will of Allah; it is the most fundamental Islamic value. A Muslim must try ones hardest to establish good according to the order fixed by Allah because each person is God’s agent on earth and has responsibility to Allah, Muhammad’s teachings gives specifics for Marriage and Pre-marital sex. The ideal goal being marriage and procreation, marriage is a legally binding contractual arrangement (called Nikah), sex outside of marriage is forbidden and seen as an attack on the community as well as a breach of this contract. If a Muslim engages in premarital sex, he/she are seen as not submitting to the will of Allah, very harsh penalties will be advised if this act is carried out. Muslims treat marriage as the norm and whilst celibacy is discouraged, fornication is absolutely condemned; this act can lead to the touching, kissing, or the exposing of their bodies of Islamic people. The quote below explains how to do this in an acceptable and legal way for Islamic adherence. â€Å"Marriage is my tradition. He who rejects my tradition is not of me. Marriage is half of religion. The other half is being God fearing† Qur’an 4:3 In Allah’s rulings, there is no fixed rule as to the age of marriage. It is becoming fashionable for young Muslim men not to marry until they have completed their education, have a job, or reached age 26-30 or more. Similarly young Muslim girls say they want to marry after age 24. Conversely the teachings of the Qur’an Homosexuality are condemned to all of Islam. The aims of natural sexuality are procreation and homosexuality does not permit this. Islam accepts no justification for the unnatural sin of homosexuality. Punishment is encouraged but not prescribed. The Qur’an has an oblique reference of lesbian behaviour (lutiyya) â€Å"And those of your women, who commit legal sexual intercourse, take the evidence of four witnesses from amongst you against them; and if they testify, confine them to houses until death comes to them or Allah ordains for them some other way. †

Houghton Mifflin Company Essay

World War 1 is the first war in history that I may say, involved the use of technology and advances in science. The ever famous â€Å"mustard gas† was developed by the Germans, and used against the allied forces. Mustard gas is an oily liquid that readily evaporates into a very noxious and toxic gas, and are used in chemical warfare, where it burns the skin and causes very fatal respiratory and lung damages. It was used effectively against bunkers and trenches, where escape was not easy, so the efficiency of the gas is very high. The Allied forces counteract and produced the first ever effective gas mask, made from very fine activated carbon; it absorbs the poisonous gas, preventing severe damage and effect to the allied soldiers. The drawback of this mask was it reduced visibility and made the soldier vulnerable to sniper attacks. World War 1 was also the setting for the first aerial warfare. Airplanes in the form of biplanes (the first type of airplane, it was very light and it resembled the first airplanes developed by the Wright brothers). They converted simple courier and transport planes into aerial and bomber planes, mass produced the most efficient design and further improved its applications. The Germans have early aerial advantage against the allied forces because of its high amount of available fighter planes and the ever famous Zeppelin, a large dirigible or flying balloon used in bombarding and raiding Britain. But the German advantage declined starting the mid-1916 because the British forces gained aerial superiority in the Western front. Aside trench warfare; tanks were also first widely used in World War 1. Light tanks were first manufactured on 1910 and used for small wars and revolts on the British Empire. The Germans also manufactured tanks to cope up with the allied forces. Armored tanks were used later to inflict damage to enemy trenches. Besides tanks, long range artillery was also developed. High powered howitzers and cannons were fired towards enemy trenches and were proven effective against concentrated enemy troops and tanks. On sea, naval warfare was also developed. Large sea vessels carried high powered bombs and can lay siege even to distant enemy camps. The Germans was the first to use submarines on a full scale war on the sea. They can damage enemy ships without being detected or even seen. The submarine was proven to be effective as patrol on enemy sea territory and can be used as a warning if enemy naval ships were mobilized. The famous German submarine was the U-boat. It was used on unrestricted submarine warfare, in which enemy ships were targeted and sunk, even civilian ships. This unrestricted submarine warfare leads the United States to join the war on 1917. The reason was because the German U-boat was a risk to the United States trade policies with European countries. The U-boat has sunk the Lusitania on 1915, a British liner en route to the United States. It carried American citizens, and reports were published that Americans were killed during the attack. These angered the United States, thus declaring war on Germany and the Central Powers. World War 1 was not fought only on Europe. The colonies of European nations involved also joined the war. Japan for instance, joined the Allied forces to obtain German colonies on the pacific. The British expeditionary forces battled the Ottoman Empire on the desert. The expeditionary force led by T. E. Lawrence pushed the Ottoman Empire troops back into Lebanon until its defeat by the Allied forces on September 1918. The Treaty of Versailles ended the war. When the Central powers were defeated, this treaty promised peace all throughout Europe and it was the one who outlined the land and territorial distribution of lands acquired from the Central powers. I was affected by the topic because World War 1 was a very devastating war. Over 20 million casualties were reported on both sides. May were killed and wounded. I know war was against morality. But sometimes, countries and governments were blinded by their ambitions, mostly to obtain power and territories. As stated earlier, war is inevitable. Although the United Nation exists now, war is still happening. Even now, as I write this article, a war is happening, somewhere out there. War can still be prevented up to a certain extent. Peace talks must be initiated to prevent further conflicts, even if war has already broke up. Living in peace is a very good thing. I can help to achieve that, in my own little way, by respecting others’ opinion and properties. If every nation on earth can learn that, I am sure war are sure to be found on History books only. No war will happen once again. Respect is the word. References Andrea, A. J, and Overfield J. H. (1990). The Human record: Sources of Global History. Vol. 2. Boston. Houghton Mifflin Company. Heilbroner, R. H. (1974). An Inquiry into the Human Prospect. New York. Norton and Company. Keilor W. R. (2007). â€Å"World War 1†. Microsoft ® Student 2008 [DVD]. Redmond. Microsoft Corporation

Foreclosure Crises and the Effect on Affordable Housing Research Paper

Foreclosure Crises and the Effect on Affordable Housing - Research Paper Example The affordable housing crisis is due to gap between housing costs at one hand and household income at the other. Minimum wage does not provide enough income to a household so as to rent a two-bedroom home at the fair market rate. The gap is widening even more today. The paper explores the impact of mortgage crisis and subsequent foreclosures on the availability of affordable housing. Housing Affordability is a National Issue Bravve et al. (2012) argue that almost all states in US are facing affordable housing crisis. In 2012, the average extremely low-income (ELI) household cannot afford to spend more than $505 on rent, as on average they will earn nearly $20,210. They further argue that nationally one-bedroom fair market rent (FMR) is $797 going up at $949 for two-bedroom dwelling – much beyond the capacity of ELI households to pay. The gap has grown in the wake of the worst recession that US is facing currently. The crisis has caused most profound impact in certain areas whe re unemployment rate is high. In the aftermath of subprime crisis, ELI renter faces tough time for an affordable housing in a rental market. The supply of low-cost rental units is fast shrinking as more housing units are converted to serve higher income households. ... About 8 million individuals fall in this category that cannot afford to pay rent above $209 because they receive monthly federal monthly payment of $698 in the current year. Ironically, 57% of all recipients have only a single source of income. Based on this criterion, not a single county in the US can supply affordable housing. Moreover, the number of Americans subsisting on low-income are on the rise and the need for affordable housing will continue to grow. Housing Policy and its Effect on Affordable Housing Wallison (2010) puts blame squarely on the government housing policy that led to the financial crisis and subsequent collapse of the housing market that finally resulted into the depleted supply of affordable housing throughout the US. The housing policies created subprime mortgages and finally when the market started collapsing in 2007, the defaults on loans started taking place in masses resulting into thousands of foreclosures within a short period of time. A subprime loan is defined as a credit to those who have less than 660 FICO credit score. Even Alt-A loan is not considered prime loan due to some deficiency associated with it. Usually, Alt-A loans have low down payments, or insufficient documentation with regard to income and employment details. In the current situation even Alt-A loans have the same default percentages as subprime loans. In the early 1990s, the government pressed the government-sponsored enterprises (GSEs) Freddie Mac and Fannie Mae to lower the mortgage requirements so that more individuals could purchase homes. Under an affordable housing â€Å"mission† drive, Freddie Mac and Fannie Mae started purchasing loans from the original lenders

Strategic Management Accounting Essay Example | Topics and Well Written Essays - 2250 words - 2

Strategic Management Accounting - Essay Example In this paper the business model of United States Postal Service will be analyzed. USPS is an independent agency of the United States federal government responsible for providing postal service in the United States. The USPS employed 626,764 workers as on January, 2014 and operated 211,654 vehicles in 2013. The USPS is the operator of the largest civilian vehicle fleet in the world. The USPS is legally obligated to serve all Americans, regardless of geography, at uniform price and quality. The USPS has exclusive access to letter boxes marked "U.S. Mail" and personal letterboxes in the United States, but still competes against private package delivery services, such as UPS and has part use with FedEx Express. The paper will explore different constituents of product and capital markets to understand interaction between both the markets. The United States Postal Service is facing the most urgent financial challenge in its history. Protecting the viability of the nation’s postal system is a complex and difficult task that has no simple solution. The Postal Accountability and Enhancement Act of 2006 (hereafter referred to as the Postal Act of 2006) revised the break-even regulatory model of the Postal Reorganization Act of 1970 (PRA) in favor of a profit and loss model. An underlying presumption of the Postal Act of 2006 was that mail volume would continue to grow. However, falling mail volumes due to the recession and electronic diversion, combined with the additional statutory burdens that are discussed in greater detail later in this paper, make it evident that the Postal Service’s existing business model does not provide the flexibility needed to meet the new market realities. The tools available to the Postal Service are insufficient to respond to the combined effects of the economic recession, the diversion of mail to electronic alternatives, and the statutory requirement

Personal Statement for M.S in statistics Essay Example | Topics and Well Written Essays - 750 words

Personal Statement for M.S in statistics - Essay Example Since my teenage years, my curiosity found out that ‘a man will always be a man.’ I am the kind of person who does not fit many of the typical expectations of many young women in many societies. Whenever other people give negative attitudes to my new ideas, I always refuse to give up but chose to believe in myself. It is believed that girls do better in humanities than in sciences; however, I can compose popular stories and also construct SAS and R programs. People always argue that statisticians are introverts and as such poorly socialize with other people. However, I have built up a large social network of friends and business associates. I always surprise people with my personality, my hard work and insistence. Nevertheless, nothing could be easy forever. I still remember the moment when I first came to the United States, ready for a new life, full of passions and hope. Facts turn to be cruel; my tuition fee is and has been a burden for my family and I could not easily figure out befriending the Americans. I suffered a heavy blow of depression, felt helpless and was nostalgic. This led to my doubts in the future of my college studies and career aspirations. Such negative attitudes resulted in poor academic performance. Nonetheless, my strong will is never easily beaten by such hindrances. I therefore used my statistics ability to design ways and means to reduce the financial crises I faced and at the same time, gained great academic performances. Thanks to challenges, I could proudly say that I am an independent, resilient and highly empowered woman with strong wills. The above traits have greatly enhanced my performance in all aspects of life, more specifically in financial empowerment. Having participated much in social and academics involving data analysis in my undergraduate studies, I feel better placed to earnestly pursue my lifetime

The Corporate Governance Model and Corporate Social Responsibility Assignment

The Corporate Governance Model and Corporate Social Responsibility (CSR) Practices of Walmart - Assignment Example This research will begin with the statement that it will be instantly approved if one states that the concept of corporate governance has existed since the existence of any form of organization. The idea of corporate governance serves as a model that encompasses the means through which organizations prepare their conduct of business conduct. Over the recent past, the term corporate governance has come to the vanguard of public attention largely due to the ongoing issues related to governance that have cropped up both at the national level as well as the economic level where it concerns the organization. At the same time governing bodies have also stated the importance of considering the needs and determinants of the society while conducting business. As has been mentioned by Adrian Cadbury, the best way of explaining social responsibility is to state that the sustained prevalence of organizations is supported by a mutual accord between the organization and the community. Sir Adrian C adbury has also argued that the core meaning of the agreement between the business and the society is that organizations should not go after achieving their immediate profit making objectives by compromising with long-term needs and requirements of the community. Therefore it can be seen that corporate social responsibility has gradually become an integral aspect of the mainstream corporate governance. The US being a free market economy has proven to be one of the most favorable business locations for not only the home country organizations but for companies based in other countries as well. However, the institutional and regulatory environment can become very daunting for the businesses that have been established here. The last two decades have been witness to various catastrophic events that not only questioned the integrity of the companies which were involved in those events but also highlighted the loopholes that existed within the US institutional environment. The WorldCom and Enron failure, as well as the financial crisis in 2007-08, revealed the ineffectiveness of the US institutional environment. It is after the unfolding of such catastrophic incidents that the US regulatory and governing bodies decided to make manifold changes in their institutional framework.

Asgnmt Assignment Example | Topics and Well Written Essays - 250 words

Asgnmt - Assignment Example terus, increased amniotic fluid, prolonged or rapid labor, medical instruments which cause trauma during delivery and placental problems such as placenta previa can lead to postpartum hemorrhage. In order to ensure the safety of the mother a thorough assessment is done by the nursing staff after labor. During the postpartum assessment nurses need to include any history of postpartum hemorrhage along with the present condition of the mother. The video clearly explains the various assessments and interventions that are required to be done. The video gives a clear explanation of the procedures for carrying out various preliminary investigations postpartum such as palpitation of the uterine fundus and determining the firmness of the uterus. Massage is given in case the uterus does not appear to be firm. In case of a full bladder the mother should be encouraged to void. The video also explains how to determine the amount and color of lochia and that increased bleeding could be indicative of risk of hemorrhage. Medication is administered in case of a prolonged uncontracted uterus by injecting into the IV fluid followed by constant monitoring. The labia and perineum are examined for pain. In addition the episiotomy and presence of hemorrhoids are also examined. The mother is taught about the various methods by which pain can be reduced using ice and analgesics or narcotics. Sprays are used to decrease topical discomfort and tucks can help decrease pain due to hemorrhoids. Immediate assessments also include recording of vital signs such as temperature and blood pressure, skin temperature and color and mucus membrane are also assessed. In case of a C-section, the mother is additionally examined for the level of consciousness in case of general anesthesia and for epidural anesthesia the feeling and movement of extremities are assessed. The respirations, oxygen saturation are also monitored in case narcotics have been used. In addition, the intactness of the surgical

What is a pestle in university of hertfordshire Essay

What is a pestle in university of hertfordshire - Essay Example Some of these factors include interest rates, change in taxation, economic growth, inflation and even exchange rates. When these factors are not considered when making critical decisions in the organization, they may impact negatively to the organization. The level of competition also has an impact on the overall decision to be made by an organization. Third factor is sociological factors. Cultural factor may negatively impact on the success of a product in the market. Other social factors such as the religion may also have a negative impact on the organization. Fourth macro-factor that may affect the organization is technology. New technologies create new products and create a demand of specific services. Technology also poses a threat to the organization through increasing the level of competition. In addition, it creates new opportunities. Climatic factors such as weather and climate change may have a negative impact on the organization. Some of the organizations that are likely to be affected by this sector include farming, tourism and also insurance. Lastly, Legal factors also affect the organizations existence and performance. Legal changes might bring about changes in the consumption behavior of the people. Passing of new laws may therefore create new opportunity or eliminate the product from the

Sociology Character Analysis of Sex and the City Term Paper

Sociology Character Analysis of Sex and the City - Term Paper Example She is known for her distinct fashion sense particularly in footwear which is conspicuous in season four where she is invited to be a part of a New York fashion show. She stays in an apartment and works on her PowerBook where she writes newspaper articles discussing the different aspects of a relationship. In subsequent seasons of the show, she comes up with a collection of her essays as a book and commences taking assignments from Vogue which is a New York Magazine. The show portrays her as a home-person, proud of her one-bedroom in a rent-disciplined apartment which is in an Upper East Side brownstone. Though she has always been in long-term relationships with her boyfriends, she is entangled with a character called Mr. Big, played by Chris Noth who deciphers a complicated and multi-faceted on an off relationship. Carrie Bradshaw seems like a sexually liberated woman and a glamorous exemplar of modern femininity. She is a wonderful sex columnist who does not need men for any sort of support or stability in life as she has a strong bond with the rest of the pals she lives with. She has encouraged females across the world to have a bold ownership on their femininity. Although, a raunchy dude-like talk is a part of Carrie's accent which is associated with her male player counterparts, she never fails to witness a soft, feminine side of her personality when her heart was broken. Feminism Feminism may be construed in many ways to many people. It refers to the theory of unjustly inequality to men because of the social meaning of their bodies (Faulconer). As a result, feminism can be referred to as the system of thought or a movement which incorporates a variety of views on the nature of women as they believe in a pluralistic vision of the world which equally regards importance to the experiences of women of all races and classes (Richards, 1992). Carrie is a successful woman, and she considers identity on the top as the development of a sense of self is an important aspect if one needs to concept his values, abilities and hopes for the future (Arnett, 2001, p. 370). Being a media person, she has successfully witnessed the tool kits of possibilities for most of the dimensions such as work, love and idiosyncrasies. She, being an independent person, never preferred anybody else to take hold of her life. This is evident from an episode of Season four of the 'Sex and the Ci ty' series, when the girls meet up for lunch in order to catch up and Carrie reveals that she and Aidan have exchanged keys to each other's apartments. When she comes back home she discovers Aidan cooking in her kitchen which was never used before. Furthermore, her computer was crashed and the access of several files was denied. She was chastised by Aidan for not backing up her material. Though, they go to a computer repairing shop so in order to get her system repaired, the

Astronomy123 assignment 4 Essay Example | Topics and Well Written Essays - 500 words

Astronomy123 assignment 4 - Essay Example 2. The big bang theory is behind everything because the energy discovered forced the world to have hot particles which combine with the particle found on earth where they form the particles. Another theory behind is the mathematical which includes the cosmic where there are a lot of helium and lithium. 3. The earth is covered with the ice that covers both sides of both the poles. The snowball clearly covers the cold areas that do not favor the human life. The sun that is covered produces the sun rays that are not enough to heat the world. With the cold weather of the cold areas caused by the oceans the atmosphere becomes to be like that found on mars. The marine and carbon causes deposits on the ocean banks creating the difference. 4. The experiments done proofs that life is not such easy to be found on the surface of the earth. There are ambiguities concerning the earth whereby life is such a crucial factor where it needs the required favored factors. The scientists tried to find whether life can be found on the outside space where outside the earth there exists a number of numerous planets which do not support the

An organised list Essay Example for Free

An organised list Essay This experiment was carried out by three psychology students to investigate the role of organisation in memory and whether organisation of material helps memory recall.  An opportunity sample of friends and relatives were asked to take part in the study. The sample comprised 34 participants aged between 16 and 60. There were two conditions and the participants were split equally between them. In Condition 1, participants studied a prepared organised list of words and in Condition 2 they studied a random list. Their memory was then tested by free recall. An independent design was used and the results analysed using the Mann-Whitney test. The results showed that organisation does play an important role in memory. Participants who studied the organised list of words recalled significantly more words then those who studied the random list. This supports the findings of other studies into the role of organisation in memory.  BACKGROUND  Memory is an essential part of the human make-up and without it society as we know it would not exist. Whilst there are still questions about how memories are created, stored and retrieved, it seems clear from studies that have been carried out that the more organised information is, the easier the recall is.  Bousfield (1953) showed that even when words were presented in a random order, many participants use some form of categorisation in order to aid their recall. Bousfield took lists of words from several different categories, such as animals or cities, and randomised them. Participants were asked to memorise the list of words and then later were asked to recall as many words as possible. Many of the participants used self imposed categories in order aid their recall of the word list. Other studies have looked at whether pre-organised information is easier to recall. Tulving has conducted much research into cued recall. Tulving and Pearlstone (1966) studied the effects of cued recall. Participants were read list of words which were all under a category name. They were asked to memorise the words but not the category headings and were then split into two groups. When the first group were asked to recall as many words as possible, they were given the category headings to aid them (cued recall). The second group were asked to free recall. The group which were given the category headings recalled more words; suggesting that organisation into categories aids memory retrieval. Bower (1969) also studied the effects of organisation on memory. Again participants were split into two groups. Each group was shown a total of 112 words separated onto four cards. One group had cards on which the words were presented in logical branching diagrams, and the second group had cards on which the words were presented randomly on the branches. The process of studying the cards and recalling as many words as they could was repeated four times. The group whose cards had been presented in a logical manner recalled all 112 words in the final two recalls; the other group averaged just 70 words on the final recall. The study again suggests that material presented in logical categories is more easily stored and recalled from memory. Other investigations have been undertaken into whether memory is improved by participants organising material into categories themselves. Wittrock and Carter (1975) used lists similar to those used by Bower but the ordering of the words was in a random format. Half of the participants were asked to simply copy out the list of words, whilst the other half were asked to order them logically before writing them down. Recall was greater in those who had been asked to organise the lists of words themselves. They also carried out the same experiment but with organised lists of words. Again recall was greater in the groups that had been asked to impose their own organisation on the lists suggesting that recall will be greater when the learner has some input into the organisation of the material. Mandler (1967) also used self categorisation within his study. Participants were given words printed on cards and asked to organise them into categories (at least 2 but no more than 7). These participants recalled more words than those who had been given words as a random list. Mandler also found that the more categories participants had used, the greater the number of words recalled. This suggests that the greater the organisation of material, the better the memory storage and retrieval. It also appears that in order to aid recall, actively organising information is at least as important as the intention to learn. The most efficient learners were those that actively sought to categorise the material to be learned, however, most people only did this when they were asked to do so.  All of the above studies arrive at the same conclusion; that the better the organisation of information, the better the recall of that information, particularly when that information has been organised by the learner.

The Effects of Child Family Interaction

The Effects of Child Family Interaction Child and family interaction: the setting The scene shows Eaton Kerr, a toddler, in a happy and playful family photo shoot with other members of his family. These family members are his mother, Kerry; his father, Jonathan; and his doting 8 year old brother, Jordan. The Kerr family lives in Northern Ireland. Kerry is clearly enamoured of her little boy. In her own words, she â€Å"cant bear to be away from him† and could just â€Å"gobble him up†. This is probably intensified by the fact that Eaton had been an unproblematic infant, who slept well, ate well and rarely cried. Kerry and Jonathan apparently had an easy time in the first few months after his birth. This is evident in the casual and relaxed manner that can be seen with the entire family. However, one and a half years later, Kerry is yearning for a baby girl. Having previously lost two female children, and currently raising two little boys, Kerry hungers for a female child. A scene in which she strokes her dogs head longingly could perhaps be an indicator of how much she craves another child. Kerry has a tendency for potential fatal blood clots, which is typically increased in pregnancy. Despite past medical complications and a clear understanding of the associated risks, Kerry is determined to pursue her dream. She is booked into the hospital for a medical scan to assess potential risk of cerebrovascular or cardiovascular events during pregnancy. The results are daunting and confirm that a pregnancy could be lifethreatening for the young mother. Understandably, Kerry is dejected by the prognosis, and four months later, she still has not come to terms with the outcomes of the scan. Her severe levels of unhappiness culminate in clinical depression: she is perpetually unhappy and tired; has lost all motivation to carry out even mundane everyday tasks; and finds no pleasure in things that normally make her happy (anhedonia). The loss of her two baby girls in the past appears to be constantly on her mind and she keeps photo scans of the embryos which would serve as a constant negative reminder. The fact that she has named these two offspring (Jordana and Caitlin) shows the depth of the attachment she feels for them. In addition, it seems she has recently lost her father all these are textbook triggers for clinical depression. Using the DSM-1 classification of mental health diseases, Kerrys depression would be classified as severe, as she confesses to having had suicidal thoughts. It is a well-known fact that depressed mothers find it difficult to respond to their childrens needs. In a poor attempt to discipline her toddler, Kerry tries to implement strict upbringing rules which are often not suitable to Eatons developmental phase. This is clearly corroborated by the evidence of Eatons corresponding stunted development. However, the little boy is shown as striving to obey his mother, only becoming rebellious at the often-dreaded bedtime etc, thus showing signs of his first battle for independence at eighteen months. Poor sleep hygiene that is common among depressed patients is also proving to be problematic in the mother-child relationship. In the video, classifying humans according to their sleep patterns, Eaton is categorised as a lark early to bed and early to wake; while Kerry is a contradicting owl who is up till late at night and, consequently, stays in bed till late in the afternoon. This means that Eaton is often up, for hours, sometimes for up to three and a half hours, crying for his mother before he gets any attention. He is losing numerous battles for his independence in this power struggle and is learning that he has no control over his environment. Although it is not voiced in the videotape, the constant absence of Eatons father, Jonathan, suggests possible family problems. He has to leave for work early as he helps run the family energy business, and appears to be blissfully unaware of the problems in his home. Therefore, Kerry is probably going through these difficult times alo ne. Without the vital family and social support, her depression is likely to worsen and would essentially adversely impact on her little boy. Child development As Kerry is unable to motivate herself to do anything, she is also incapable of stimulating the young Eaton. Her apparent insensitivity to his emotional needs is clearly evident and would be detrimental to the childs development. This is seen with simple tests as outlined below: Progress testing: carried out by a child development specialist with picture books and block shapes. The results of this showed that Eaton could complete less than one third of his tasks and is behind other children of his chronological age. Empathy testing: using a scientifically based questionnaire, Kerry scored high on the empathy testing. However, she has been unable to pass this on to Eaton who scored very low on these tests, having a tendency towards blatant aggression towards not just his mother, but also to his eight-year old brother, Jordan. This sort of behaviour could lead to bullying traits in the future. Interaction experiment: this shows that Kerry is unwilling to allow Eaton grow and learn. By limiting his playtime to toys and games that dont stimulate him, she is inadvertently limiting his development, probably in an unconscious and failing attempt to foster attachment to her. It seems she doesnt want him to gain independence, but would rather he remain dependent on her. Analysis of child-mother interaction: a literature review Attachment theory John Bowlbys attachment theory is a psychological and ethological description that helps to explain an infants attachment to a parent or caregiver. Infants become attached to adults who are sensitive and responsive in their interactions with them. The way a parent responds to their young infant in different situations is key to the development of patterns of attachment in the child. These patterns are the skeletal framework that guides the childs feelings, thoughts and expectations in subsequent relationships (Bretherton et al, 1999). According to Bowlbys theory, through physical and emotional closeness with a parent or caregiver, the child develops an internal working model, reflecting the parents own response to him/her. In Eatons case his thought process might mirror the insensitivity that he has experienced from his depressed mother, and could potentially cause problems in the future. Family dynamics: a secure base The point of attachment should ideally provide a secure base from which the child can explore the environment and return when he/she feels fearful. If Eaton lacks that secure haven, his mental health would be compromised. In his book, A Secure Base, John Bowlby (1998) describes the initiation of the mother-infant interaction. He highlights an initial elation and extreme possessiveness immediately after delivery. This phase was probably evident in Kerry, in the first few months when she stated her joy and reluctance to let Eaton out of her sight. However, the well documented lively social interaction alternating with phases of disengagement may have developed a pronounced effect of the latter phase, especially after the disheartening results of her hospital scan. Peri- and post-natal conditions that could affect (hinder or foster) positive attachment and the effective formation of a secure base, as outlined by Bowlby (1998) are outlined below: Adequate support for the mother with other aspects of household chores, etc. A secure base for the mother herself Length of separation from the baby in the hours and days following delivery Birth experience Attitudes and expectations expressed by the mother during her pregnancy It is not clear from the brief clips of the videotape which, if any, of the above factors are applicable to Kerrys experience. However, interpreting non-verbal communication and appearances, I think it is possible that Kerry receives little or no support around the house, especially as Jonathan departs for work early and eight-year old Jordan would be if limited help. This proposed lack of support could mean that Kerry does not have her own personal security base and might have been in need of assurances. While we are not privy to Kerrys birth experience during the delivery of little Eaton, her past medical history, in addition to that statement â€Å"Ive cheated life once alreadyà ¢Ã¢â€š ¬Ã‚ ¦Ã¢â‚¬ , suggest that she may have had a difficult pregnancy, which, in addition, could have led to prolonged periods of separation from her newborn in the periods immediately following the birth. The Maternal Deprivation Theory Revisiting the controversial ‘maternal deprivation theory, in the World Health Organization report on Maternal Care and Mental Health, Bowlby (1951) explored the effects of deprivation of maternal care. Maternal deprivation is not limited in definition to mothers who are physically absent from their infants lives; it also applies to mothers who are not sensitive or responsive to their childs needs. In this report, Bowlby concluded that a warm, intimate and continuous child-mother relationship, in which both parties find satisfaction and enjoyment, is essential. Lack of such a satisfactory relationship could lead to significant and irreversible mental health malformations. The case of Eaton and his mother, Kerry, could be seen as a classic example of the maternal deprivation theory. While Kerry is present physically, her own self-admitted lack of motivation and uninvolved attitude is not adequate to foster that close relationship with her second son. As highlighted by Bowlby and later his close colleague, Mary Ainsworth (1962), Eaton could be at risk of having some mental problems in the future, if a timely and effective intervention is not implemented. The long-term effects of poor child-family interactions The consequences of the poor maternal and possibly paternal interaction which Eaton is accustomed to cannot be overemphasised. In a recent study using a conceptual model derived from the attachment theory, it was shown that attachment anxiety and low empathy significantly increases the odds of child molester status (Woods and Riggs, 2008). Furthermore, attachment insecurity in childhood is linked to externalizing behaviour and higher and stable patterns of depressive behaviour at the adolscence stage (Allen et al, 2007). Also, conversely, avoidance of closeness in depressed mothers is implicated in the development of internalizing symptoms in their children, because individuals who are avoidant of closeness, logically, are poor care givers (Whiffen et al, 2005). Research also shows that infants and toddlers of depressed mothers are at increased risk of developing attachment insecurity and behavioural difficulties than offspring of nondisordered mothers (Cicchetti et al, 1998). Observing the effects of maternal depression on social cognition and behaviour in parent-child interactions, Lovejoy (2007) depressed mothers, as a group, exhibited more negative behaviour. Furthermore, maternal depression was found to be associated with negative parent-child interactions and more negative, albeit fairly accurate, perceptions of child behaviour. This factor could be a major implicating factor in the apparent poor development that Eaton shows. An older study by Seiner and Gelfand (1995) showed that enacted maternal withdrawal and depression led to toddlers physically withdrawing from their mothers, making more negative physical bids for attention and generally becoming unfocused and negative, displaying their distress in a developmentally appropriate manner. In addition, the children made no attempt to comfort their mothers; this can be related to Eatons unsympathetic reaction to his mothers apparent distress in the video. There are numerous other studies in the literature that explore the negative impact of poor interaction between child and mother (or care giver). There is a clear association between attachment and maternal depression, and the development of the recipient child. Recently, Vieten and Astin (2008) evaluated the effectiveness of an eight-week mindfulness-based intervention during pregnancy on prenatal stress and mood. Their findings demonstrate that mothers who received this intervention showed significantly reduced anxiety and negative effect during the third trimester in comparison to those who did not receive the intervention. It is well-documented that stress and negative mood during pregnancy increase the risk of poor childbirth outcomes and postnatal mood problems and may interfere with mother-infant attachment and child development. Accordingly, such interventions may be pivotal in supporting mothers in preparation for child delivery. Conclusion In the course of research for this write-up, I have a gained a greater understanding of the attachment theory and the role of the â€Å"secure base† in molding a childs development. More importantly, I am now aware of the need to provide as much support to the mother as is expected for the newborn. This is especially the case for at-risk mothers. Partners and family members need to be a part of the support programme to ensure that mothers receive the care and security they need in order to effectively carry out their newly acquired duties.

Increasing Brand Equity Through Viral Marketing Marketing Essay

Increasing Brand Equity Through Viral Marketing Marketing Essay Together with a friend/business partner, I have been developing a new business venture for the last two years. We are building an online platform for DJs, producers and record labels in the dance music industry (It is like a facebook developed for the dance music industry). It is not finished yet and we are still conducting research. Therefore I am going to write my thesis about this topic to expand my knowledge, with the main advantages to use the outcome of my thesis for my business venture. We will offer services to artists and producers to distribute their music efficiently with the main goal to become famous. Marketing is key in this recent concept and it is a new marketing phenomenon that has not been dealt with properly before by theorists. The fact that it is not a very common topic and it will be more difficult to find relevant papers makes it more challenging and therefore more interesting to write about this topic. Strategic brand management and marketing theories are used as a theoretical reference point when the artist branding practises are being evaluated and interpreted. The focus is on three theoretical concepts, viral marketing, brand awareness, and brand equity. Chapter 1: Introduction 1.1 Case background: Globalization and digitization of the dance music industry Over the last few years, the dance music industry has been undergoing a revolutionary change. The emergence of Internet is having a significant impact on the supply chain for dance music. Figure 1, based on Premkumars digital distribution strategies (2003), shows that physical distribution has been replaced by digital distribution. Sharing music through the internet has never been this easy. Modern communications technologies have created new opportunities and increased competition. The digitization and globalization of music asks for new ways to promote and distribute music globally. Figure 1. Dance music distribution: shift in the supply chain a) Pre Web1.0 Physical distribution (until 1999) Artist Record Label Distributor Retailer Consumer b) Web1.0 Digital distribution through record labels (1999 2005) Artist Record Label Distributor Consumer c) Web2.0 Digital distribution and promotion through viral marketing (2005 à ¢Ã¢â€š ¬Ã‚ ¦) Artist Record Label Viral marketing Consumer The advent of the Internet is having a significant impact on both the supply chain for music and the dominance of the big record labels (Graham et al., 2004). The digitization and globalization of the dance music industry has led to a decrease of importance of record labels. Artists do not need record labels anymore to promote and distribute music. With intense competition, it is prudent for record labels to concentrate on their core competency of music creation. This way, record labels can remain truly relevant and valuable to both established and new artists (Crawford, 2001). This change of the supply chain of distributing and promoting music has led to a major structural change in the role of the artist. While the future may look bleak for the major record labels, it looks much more positive for artists and consumers (Graham et al., 2004). The individual artist brand has become more important in order to successfully gain competitive advantage in the dance music industry, which is becoming more crowded and aggressive because of the emergence of internet. It is more difficult for individual artists to be unique and share their sound these days. Because of the increase in importance of the artist brand, artists should understand brand management practices. Consumers should be made aware of the existence of the artist, and therefore brand awareness is very important. Entertainment products, like music, by established names are generally believed to perform better in the market. The charts of top selling offering (e.g. Billboard 200) are primarily populated with established artists, providing ample support for this perception (Moore et al., 2006). In other words, success of artists depends on artist brand awareness. Brand awareness measures consumers knowledge of a brands existence. It refers to the proportion of consumers who know or recognize the  brand. Brand awareness is an often undervalued asset; however, awareness has been shown to affect perceptions and even taste. People like the familiar and are prepared to ascribe all sorts of good attitudes to items that are familiar to them. Awareness is often transferred into perceptions of technological superiority and market acceptance (Kover, Aaker and Joachimster, 2000). According to Aaker (1991), brand awareness is a dimension of brand equity. Brand equity refers to that part of the value of a product that is attributable to the brand name. However, this paper will use brand equity in a different way than other theorists do. In the dance music industry, brand awareness plays a key role in the success of an artist, and therefore this thesis focuses on brand awareness and its relation with brand equity. Explicitly or implicitly, it is generally accepted that brand equity plays a role in the sales of entertainment products (Moore et al., 2006). This study measures brand equity as the difference in success between an established artist and a similar unknown artist. Once an artist is established, its success develops like a snowball effect or so-called virtuous circle. Artists should understand how to create and increase their brand equity and benefit from this sweeping change of the dance music industry. In the past, artists were promoted by their record labels and their success depended on the artists and labels network. Word-of-mouth played a big role in the distribution and promotion of music. The emergence of internet and the diminishing power of record labels have made it easier for artists to share music (globally) and therefore reach more people. New communication platforms like Facebook, Youtube, Twitter and blogs increased this phenomenon even more. This has also led to new possibilities for artists to create brand awareness. There are different ways for artists to promote themselves or get promoted to increase brand awareness. Record labels are used to share and distribute music in record shops and on the Web, artist agencies are used to handle and arrange event bookings, and artists themselves can promote themselves in their network. Because of the importance of word-of-mouth marketing to promote artists and music in the dance music industry, and the emergence of internet, artists should look for new ways and possibilities to share, promote, and distribute music through the Web. Viral marketing is a marketing tool that creates word-of-mouth through the internet. Therefore, this thesis will focus on the concept of viral marketing and whether it can be used to increase brand awareness in the dance music industry or not. The goal of viral marketing is to use consumer-to-consumer (or peer-to-peer) communications-as opposed to company-to-consumer communications-to disseminate information about a product or service, thereby leading to more rapid and cost effective adoption by the market. With viral marketing, consumers become promoters of the brand and spread the word to their friends. This thesis will explain the effects of viral marketing on the creation of brand awareness, which will consequently lead to brand image. This study refers to the first phase of the awareness process. 1.2 The problem statement Critics find the availability of free online music as life-threatening, while others think the new music industry will benefit from digitization and globalization in other ways. Describing how artists can benefit from the digitization and globalization of the music industry by creating brand awareness and brand equity through viral marketing is the main goal of this thesis, leading to the formulation of the following problem statement: To what extent does viral marketing create artist brand awareness, and thereby result in an increase of brand equity in the dance music industry? 1.3 Research Questions In order to be able to give an accurate answer to this problem statement, a set of research questions needs to be formulated to get a clear understanding of its context and implementation. The research questions are: What are brand awareness and brand equity and what is their relation? What is viral marketing and is it effective? What is the relation between viral marketing and brand awareness? What is the purpose of using viral marketing to create brand equity in the dance music industry? What is the effect of viral marketing on brand equity in this case? 1.4 Conceptual model Brand image Brand awareness Viral marketing Brand loyalty Brand equity in the dance music industry 1.5 Relevance Academic relevance There are several generally accepted theories about brand equity (Aaker, 1991; Keller, 1993; etc.). Despite the age of these theories, they are still widely used in research these days. Brand equity is defined in terms of the marketing effects uniquely attributable to the brand (Keller, 1993). Aaker explains the dimensions of brand equity, but his and other theories fail to explain direct causes of brand equity. A comparison between Aaker and Keller will explain the importance of brand awareness in its relation to brand equity. This study develops a new framework based on those existing theories with new practical insights developed for the dance music industry. Research and theories in this area are outdated and need to be revised to be applicable on this case. The focus of this thesis will be on brand awareness, because of its importance in the dance music industry as explained before. Brand equity occurs when the consumer is aware of the brand (Keller, 1993). Therefore, brand awar eness is of great importance in the creation of brand equity it is defined as the first phase of brand equity in this study. Other dimensions of brand equity, like brand loyalty or perceived quality, are established, once consumers are aware of the brand. This thesis does not focus on the effects of brand equity, but only looks at the first phase; brand awareness. This will be applied to the dance music industry, thereby resulting in a deeper insight and understanding on the importance of brand awareness related to the creation of brand equity. This thesis will focus on a relatively new phenomenon of word-of-mouth through the web: viral marketing. Viral marketing has been studied intensively the last years, but little is known about the effectiveness of viral marketing and whether it influences consumers actual behaviours (De Bruyn Lilien, 2008). This study will provide a better understanding of the effectiveness of viral marketing on brand awareness and brand equity, which will explain whether viral marketing is a useful method to use to create brand awareness, resulting in brand equity. Marketing theories about (customer-based) brand equity and viral marketing are used as a theoretical reference point when the artist branding practises are being evaluated and interpreted. Managerial relevance There is much uncertainty and indifference toward the new digital music industry. The visible disadvantages of the consequences (decrease in sales of music) are easier to measure than the indirect advantages of the consequences (exposure, acquaintance, distribution convenience). Internet increased the convenience of sharing music. However, artists themselves find it difficult to share their music effectively, because competition has increased significantly. Internet allows new artists to provide consumers with unprecedented amounts of song samples. This resulted in an enormous increase in music choice. As a consequence, new artists face tough competition in their efforts to get adequate attention on the internet (Crawford, 2001). Creating and managing a real brand is important for an artist to become successful. Because of the increase in importance of the artist brand, artists should understand brand management practices. Consumers should be made aware of the existence of the artist, and therefore brand awareness is very important. Artists and record labels increasingly try to promote themselves via social media, because it is a free and easy way to reach a large amount of people in a short period of time. But little is known about the effects of viral marketing. The effects of viral marketing on brand awareness will be studied in this thesis, in order to provide artists and record labels with a useful and effective tool to increase their brand equity. 1.6 Thesis structure The second chapter will explain of the terms brand awareness and brand equity in the dance music industry. In the third chapter a description of the term viral marketing will be given along with the effects of viral marketing. The interrelationships between the different variables will be explained in the fourth chapter. First the relation between brand awareness and brand equity will be explained and then the relation between viral marketing and brand awareness will be explained. The final chapter will contain the conclusions from the study including a discussion and suggestions will be given for further research. Chapter 2: Brand awareness and brand equity This chapter will shortly explain the terms brand awareness and brand equity. First, existing theories about brand equity and brand awareness are described and explained in order to build a theoretical background for this study. Then, the relation between brand awareness and brand equity will be described. 2.1 What is brand equity? Brand equity is a widely used marketing concept and there are numerous definitions for brand equity. In a general sense, brand equity is defined in terms of the marketing effects uniquely attributable to the brand for example, when certain outcomes result from the marketing of a product or service because of its brand name that would not occur if the same product or service did not have that name (Keller, 1993). Keller (2008) showed and explained the process of building strong brands in his Customer Based Brand Equity model. He focuses on brand-added value which he defines as the differential effect that consumers brand knowledge has on their response to the marketing of that brand. The process consists of the following dimensions: brand salience, brand performance, brand imagery, consumer judgement, consumer feelings and brand resonance. Aaker (1991) defines brand equity as a set of brand assets and liabilities linked to a brand its name and symbols that add to or subtract from t he value provided by a product or service to a firm and/or to that firms customers. Aaker identifies five assets; brand awareness, perceived quality, brand loyalty, brand association, and other proprietary brand assets. Keller explains brand equity as a customer-based process consisting of several steps which are related, while Aaker explains brand equity as set of brand dimensions without making a distinction between a firm and its customers. This thesis defines brand equity as the difference in success between an established artist and a similar unknown artist in the dance music industry. Figure 2 visualises the brand equity process in the dance music industry. It combines Kellers conceptual framework of customer-based brand equity and Aakers theory of brand equity to develop a new framework which explains the process of building brand equity. Figure 2. Brand equity in the dance music industry Brand loyalty Brand awareness Brand image According to Keller (1993), Customer-based brand equity occurs when the consumer is aware of the brand and holds some favourable, strong, and unique brand associations in memory. The different types of customer-based brand equity are discussed by considering the effects of these dimensions of brand knowledge on brand loyalty and consumer response to product, price, promotion, and distribution strategies. The focus of this thesis will therefore be on brand awareness, and how to create brand awareness, because it is of great importance in the creation of brand equity it is the first phase in the creation process of customer-based brand equity in this study. Brand image, brand loyalty and other dimensions of brand equity occur once brand awareness is established. This process is in line with Stalpers findings (2011); brand equity includes brand awareness and brand image, which subsequently could lead to popularity and brand loyalty. The relation between brand awareness and brand equity will be explained in paragraph 2.3 and a method used to create brand awareness will be explained in chapter 3. 2.2 What is brand awareness? Brand awareness measures consumers knowledge of a brands existence. It refers to the proportion of consumers who know or recognize the  brand (Keller, 2001). A brand can increase the demand for a product in several ways. Brand awareness makes it easier for consumers to identify products with the well-known brand names  (Mary W.Sullivan, 1998). Therefore, brands provide information by increasing awareness and serving as a proxy for quality. According to Keller (1993), brand awareness plays an important role in consumer decision making. One reason Keller mentions, is that brand awareness can affect decisions about brands in the consideration set, even if there are essentially no other brand associations. Consumers tend to prefer familiar, well-established brands. A minimum level of brand awareness may be sufficient for product choice, even in the absence of a well-formed attitude (Bettman and Park 1980; Hoyer and Brown 1990; Park and Lessig 1981). In this thesis, artist brand awareness refers to the extent that a consumer knows or recognizes an artist. Chapter 4 will explain why brand awareness is of great importance in the dance music industry. 2.3 Brand awareness and brand equity In contrary to other theories about brand equity, this thesis only focuses on the relation between brand awareness and brand equity. As explained before in previous paragraphs, brand equity occurs when the consumer is aware of the brand (Keller, 1993). Once brand awareness and thus brand equity is established, we can look at the effects of the dimensions of brand equity on brand loyalty and consumer response to different strategies. According to Keller (1993), high levels of brand awareness and a positive brand image should increase the probability of brand choice, as well as produce greater consumer (and retailer) loyalty and decrease vulnerability to competitive marketing actions. Chapter 3: Viral marketing The phenomenon viral marketing will be explained in this chapter. The goal of this chapter is to get a better understanding of viral marketing and its effectiveness. Advantages and disadvantages will be explained. The final paragraph will explain how viral marketing can be used to create brand awareness. 3.1 What is viral marketing? Marketers are looking for new ways of communicating with customers and creating a dialogue with customers. The growth and evolution of the internet has led to the creation of a new format of word-of-mouth; viral marketing through new media. It is the online version of word-of-mouth or so-called network marketing. The goal of viral marketing is to use consumer-to-consumer (or peer-to-peer) communications-as opposed to company-to-consumer communications-to disseminate information about a product or service, thereby leading to more rapid and cost effective adoption by the market (Krishnamurthy, 2001). Viral marketing and its offline counterpart word-of-mouth differ in two ways (De Bruyn Lilien, 2008).: Viral marketing practices are electronic by nature; there is no face-to-face communication. Viral marketing referrals are usually unsolicited, that is, they are sent to recipients who are not looking for information, and hence are not necessarily willing to pay attention to them. According to the same authors, Viral marketing occurs when consumers willingly become promoters of a product or service and spread the words to their friends; they are driven to do so either through an explicit incentive (e.g., financial incentives, need to create network externalities) or simply out of a desire to share the product benefits with friends (e.g., fun, intriguing, valuable for others). Viral marketing utilizes multiple new media channels such as Facebook, YouTube, Google, and Twitter, which enable customers to take a more active role as market players and reach (and be reached by) almost everyone, anywhere, and anytime. These new media threaten long established business models and corporate strategies, but also provide ample opportunities for growth through new adaptive strategies (Hennig-Thurau et. Al, 2010). Social media is essentially a new form of virtual word-of-mouth marketing. It is harnessing different social media networks. Viral marketing is a marketing strategy that creates a buzz around a product/service. It essentially acts like a virus, exploding the message to the masses, which can be used among all types of media, including social media. 3.2 What are disadvantages of viral marketing? From the last paragraph, it can be concluded that viral marketing works extremely rapid and the transmission of the marketing message is comparatively inexpensive. This all sounds promising, but marketers need to be aware of potential risks connected to viral marketing. Viral marketing is a relatively new phenomenon and the effects are difficult to measure (De Bruyn Lilien, 2008). The next paragraph will explain the effectiveness of viral marketing. According to Wuyts et Al (2010), a viral marketing campaign relies entirely on consumers to spread it, which makes it impossible for marketers to further control this process once the message spreads over the Web as a virus. In addition, consumers can edit a message once they will forward it to their peers, which makes it difficult to control the content of the message itself. Furthermore, consumers that unwillingly receive messages could consider such messages as spam, which may damage a brand. Finally, a marketer cannot control a campaigns timing (Welker, 2002). Control can thus be seen as the most important and challenging factor of a viral marketing campaign in order to maintain a good relationship with consumers. 3.3 Is viral marketing effective? Previous examples of successful viral marketing campaigns indicate that viral marketing could be effective. The most famous viral marketing campaign that put viral marketing on the map was the campaign by Hotmail in 1996. It helped Hotmail become the leading personal web-based email service provider. Hotmail users forwarded messages with a small endnote: P.S. Get your free email at Hotmail. With this campaign, Hotmail recruited 12 million subscribers in 18 months with a marketing budget of only $500 000 (Kirby and Marsen, 2006). As stated in previous paragraphs, it is important for marketers to understand the process and pitfalls of viral marketing in order to create a successful viral marketing campaign. De Bruyn Lilien (2008) support this statement: To better understand why and how viral marketing can be effective, we must understand its pass-along process and its underlying mechanisms of influence. The same authors say that by leveraging the power of interpersonal networks to promote a product or service, viral marketing campaigns are an effective means to transform communication networks into influence networks capturing recipients attention, triggering interest, and eventually leading to adoption or sales. But not all social networks are equally effective. It seems that networks of friends (as opposed to networks of professionals or colleagues) are more suited to the rapid and effective diffusion of peer-to-peer online referrals. 3.4 Viral marketing and brand awareness Viral marketing through new media is a relatively new phenomenon. As explained in the previous paragraph, viral marketing is considered as an effective tool to transform (electronic) communication networks into influence networks. In order to explain the relation between viral marketing and brand awareness, the marketing objectives of viral marketing should be explained first. Viral marketing through new media on the Internet is used to increase brand awareness or achieve other marketing objectives (such as product sales) and to create market share in a short period of time on a shoestring promotion budget (Krishnamurthy, 2001). De Bruyn Lilien (2008) developed a multi-stage model of word-of-mouth influence through viral marketing, which includes the following stages: Awareness:  The consumer knows the alternative exists, but may not have either interest in it or sufficient information to understand its possible benefits. Interest. The consumer is aware, develops some interest, and hence decides to learn more about the product. Final decision. The consumer has now taken an observable action, a purchase of a good or service or the sustained adoption of an innovation. As discussed before, viral marketing has some pitfalls. But what is this relation with brand awareness? Once the message is spread over the Web, it is impossible for a marketer to control this process and influencing what and how the message will be spread. This could lead to negative publicity. But does this harm a brand? Although popular wisdom suggests that any publicity is good publicity, prior research has demonstrated only downsides to negative press. However, according to a study by Berger et Al (2010) negative publicity could lead to positive outcomes. They argue that negative publicity can increase purchase likelihood and sales by increasing product awareness. This means that the old wisdom could be true in terms of creating awareness: any publicity is good publicity. Chapter 4: Interrelationship between variables Chapter 4 will apply all the previously described relations on the dance music industry. A more practical insight will be given about the meaning of brand awareness, brand equity and viral marketing within the dance music industry. The first paragraph will focus on brand awareness and brand equity. The final paragraph will explain how viral marketing can be applied in the dance music industry. 4.1 Brand awareness and brand equity in the dance music industry Brand equity includes awareness and image of a brand, which consequently could lead to a certain level of popularity and brand loyalty. Products and services with a strong brand are expected to comprise a higher quality. When an established artist with a strong brand releases a new song, consumers will expect high quality based on the experience that they have with that particular artist. As a consequence, consumers perceive less risk, and brand loyalty will be higher, which will make them less price sensitive. Furthermore, established, popular artists are able to charge more for their gigs (shows), because of their strong brand (Stalpers, 2011). Understanding how to reach high levels of brand equity by creating a strong brand is therefore important for artists to become successful. Especially in the dance music industry, brand awareness is important, because in general consumers will particularly listen to music from artists they know or recognize. Because of the enormous availability and supply of online dance music, consumers will filter music based on different aspects like genre or recognition. To create brand awareness, artists should understand brand practices to know how to position themselves in the market as a brand. The individual artist brand is important in order to successfully gain competitive advantage in the dance music industry, because established artists, like established brands, have name recognition, and have developed a certain image, and, furthermore, are associated with particular type of products (Levin et al, 1997). The presence of a recognized artist signals quality to the prospective consumer much as a trusted brand name implies quality in a product. 4.2 Viral marketing in the dance music industry As stated before, networking plays a large role in the dance music industry, especially compared to the general (mainstream) music industry. This is due to the fact that DJs in the dance music industry do not only play their own music, but also others work. A rock band, for example, only performs its own songs, but a DJ in the electronic dance music industry plays songs from several artists. They discover new music by sharing music with their colleagues and friends. Therefore networking and word-of-mouth is very important in this particular industry. As explained before, viral marketing occurs when consumers willingly become promoters of an artist and spread the words to their friends; they are driven to do so either through an explicit incentive (e.g., financial incentives, need to create network externalities) or simply out of a desire to share the product benefits with friends (e.g., fun, intriguing, valuable for others). Especially the last incentive (desire) would be an applicable incentive for consumers to share music. Also record labels can benefit from viral marketing, because they can guide artists to create a successful viral marketing campaign. The internet made it difficult for new artists to get adequate attention. These new artists can turn to record labels, which can assist them in getting attention through intense marketing efforts. Record labels can also facilitate the music creation and distribution process for these new artists (Crawford, 2001). Viral marketing is useful for artists because it is inexpensive and fast, as explained before. Welker (2002) confirms this statement: Obviously the call for cost reduction in marketing communication makes it necessary to consider viral strategies which are a new interpretation of the good old word-of-mouth-paradigm (Welker, 2002). The main goal for new artists is to create awareness. As concluded in paragraph 3.4; any publicity is good publicity to create awareness. Does this also apply to new, unknown artists in the dance music industry? According to the study by Berger et Al (2010), negative publicity should have differential effects on established versus unknown products. They found out that negative reviews hurt the sales of books, in this case, by well known authors, but it increased sales of books that had lower prior awareness. This confirms the statement that any publicity, whether positive or negative, increases or creates awareness. For a new artist it means that the main downside of viral marketing, namely control of the message, does not apply, because what and how the message will be spread is not important, the fact that it is spread is what counts. Chapter 5: Conclusion, discussion and recommendation This chapter will summarize the findings, discuss limitations and implications, and make recommendations for future research. The first paragraph will start with a short, but clear, answer on the problem statement, following by a more extensive conclusion. 5.1.1 Problem Statement The problem statement of this paper is formulated as follows: To what extent does

Gcse Arab Israeli Conflict Que :: essays research papers

1. Looking at where this source came from, (a history book), my primary opinion would be that the author should place no blame at all on either parties detailed in his writings. The purpose of a history book is not to put forward the opinions of the writer, but to display the facts and events of the time period in question. However, as is most common nowadays, books such as these can be used by governments as propaganda, and for all I know the author could be extremely biased. Then, the date should give a further clue before any of the material in question has even been read. Although written nine years after the Six Day War of June 1967, this extract can hardly be deemed to have been written in ‘hind sight’, as the hostility between the Arabs and Israelis was still present at the time of its publication. If the author was someone who was not totally impartial, perhaps they had relatives on one of the opposing factions or were themselves members, then in such a time of heated emotions, ones anger might begin to affect the impartiality of your writing, whether deliberate or subconsciously. Upon reading the article, you notice that it is very fairly set out into two sections, the Israelis reasons for going to war, and the Arabs. You are told in the first paragraph that â€Å"the Arab powers were threatening her (Israel) with destruction and were ready to attack her† as well as â€Å"Egypt had already closed the Gulf of Akaba which she knew Israel would regard as an act of war†. Also, the writer states â€Å"Israel could not afford to let the Arabs strike first for she was too weak and too vulnerable†. In the second paragraph, that for the reasons of the Arabs, you are told, â€Å"The Arabs say that Israel should not have been in existence at all†, and that â€Å"Israel had to go to war to save its economy and to ward off political instability†. This all seems very diplomatic, but the first thing that struck me was that Israel had roughly three reasons put forward, as opposed to the Arabs two. The writer says that â€Å"it comes down to whether†¦Ã¢â‚¬  in the first paragraph, implying that you should draw your own opinion from the information that he has put forward in his book. I believe that he is trying to sway your opinion to the side of the Israelis by means of clever wording.

Smart Phones Essay -- Technology, iPhone

Abstract: Apple’s iPhone initiated the popularization of smart phones in 2007. Smart phones and similar mobile computing devices have led to an unprecedented surge in mobile data usage which is a double edged sword as it generates more revenue for carriers, however the rapidly increasing number of devices and the way they operate, most wireless networks today are heavily congested which reduces the Quality-of-Service and will have detrimental effects in the long run if not curbed swiftly. This paper examines the effects smart phones have had on wireless cellular networks, their cause and what strategies will mitigate these adverse effects. I. INTRODUCTION AND MOTIVATION In the past few years, the mobile communications industry has seen an explosive growth of mobile data [1]. This phenomenon can be attributed to the Apple iPhone which when released in 2007 ushered in the era of smart phones and other mobile computing devices. Even though smart phones did exist before the iPhone, it was the Apple iPhone which truly brought smart phones to the masses. This was followed closely by Google Android, tablet computers such as the iPad and other developments in the mobile communications industry which paved the way for smart phones to become a substantial share of worldwide mobile handset sales. One key development which also led to the rise of smart phones was the development of high data rates standards such as High Speed Packet Access (HSPA) and Evolution Data-Optimized (EV-DO). Smart phones are able to provide users with a wide variety of features which usually require heavy data transfer such as video calls, high-quality video streaming, location- based data services and other content delivery services. These features led to the p... ...etwork to the maximum without causing network management issues. iv. The future network should be designed to support only data communication where the voice communication will be done over VoIP. An only data design would simplify the design of this network by significantly reducing the number of processes and eliminating circuit switching parameters. It should have an advanced air-interface coupled with a scalable backhaul network to deal with increasing mobile data. VI. CONCLUSION This paper analyzed the impact of smart phones on wireless cellular carriers. The cause and effects on carriers as well as possible mitigation strategies were explored. Network congestion is the immediate challenge facing cellular carrier, but the mobile industry as a whole faces numerous challenges ahead. The paper also discussed some of features that future networks might include.

Skills Of Table Tennis :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Table tennis is played on thick wooden or composite wood, plastic and even metal varieties table. The surface of the table should have a mat finish and it is usually dark green or blue. The table is 274 cm in length, 152.5 cm in width, and 76 cm in height. The table is divided by the net into two courts. The net is 15.25-cm height and extends 15.25 cm beyond each side of the table. The racket consists of two parts: the rubbers and the blade. There are a lot of different kinds of rubbers and blades. There are offensive, all-round and defensive ones. The player style will dictate the kind of racket to use. A game is won by the first player or pair (in doubles play) to score 21 points, unless the score reaches 20-20 in which case the player or the pair needs two clear points more than the other in order to win the game. A match consists of the best of three games or in big tournaments, like World & European Championships, the best of five games. You lose a point when:  You fail to make a good serve.  You fail to return the ball from the opponent.  You hit the ball before it has bounced on your side.  The ball bounces twice on your side.  In some special occasions when you execute the serve. A good return is a single hit of the ball by the racket hand below the wrist, after it has bounced on the player's side of the table, so that the ball returns directly on the opponent's side. Of course the ball is permitted to hit the net during the return. However if the ball hits the net during the serve, the serve is executed again. The server changes every 5 points. This continues until the player wins the game. After the end of the game the opponents change sides and the player who served first in the previous game, serves first in the next. In doubles the rules of serving and changing ends are the same as in singles except that the serve is executed from the right hand side. Each 5 points the server changes corner with his partner so that the other will be ready to receive the opponent's serve. In doubles play the ball is returned in a strict sequence. The server serves and then his partner receives the ball from the opponent and so on.

Comparison of American Education and Asian Eduction

Joshua R Coleman Mrs. Kumler English 10 4-26-12 Comparison of American Education and Asian Education For many years, the United States has prided itself in producing the most intelligent people in the world. Much of the U. S. ’s advances have been through the contributions of many brilliant scientists, doctors and other professionals. However, recent studies have shown that America is losing this advantage to many Asian countries including Japan and South Korea. American education has fallen short of the education found in the countries of Asia due to the lack of the competitive culture in America.To show the competitiveness of a nation one can look at a country’s population, average wages, and the amount of time spent in school. When compared to countries such as Japan and South Korea, the U. S. has a much higher population. However, it is not the total population that would make a nation competitive, but the amount of people living in a certain area. According to the National Census of 2011, there are over 300 million people in the United States living in the 3,537,422 sq. iles of the country (â€Å"Profile†). According to the U. S. Department of State, country of South Korea has a population of 48,754,657 people in its 38,023 sq. mi. To put the population of South Korea in comparison to the U. S. , imagine about one sixth of America’s population in side of the state of Indiana. The population of Japan consists of about 126,457,664 people living inside of its 145,902 sq. mi. The population density of Japan is about half of the United States’ population inside of the state of California.The population density shows how many people are competing with each other for jobs and college acceptance. Since America has such a large amount of territory, the people are not as threatened with each other, thus lowering its competition levels. Americans were once thought of having the richest population in the world. In 2010 National Wage Index, the average wage was $41,673. 83. This beats the average wage in South Korea, which is the equivalent of $33,000 U. S. dollars, yet loses to the citizens of Japan, who make the equivalent of $46,800 U.S. dollars (â€Å"2012 Average Salary Survey†). The wages help us determine whether the average man has a well paying job, for him to get a well paying job, he would probably need a good education. The amount of time spent in the classroom also may improve the superiority of the students it produces. The average American student goes to school for 6. 5 hours a day, 180 days a year (O’Mara). In South Korea, the required amount of time for children to attend school is 220 days (Pellissier). In Japan a total of 240 days is required.Students must also pass an entry exam to get into high school, thereby increasing the level of competition even higher (â€Å"Daily Life†). The longer school year and the entry exams force a student to become more focused and competi tive. South Korea, Japan, and the U. S. A. are part of the PISA (Programme for International Student Assessment), which â€Å"evaluate[s] education systems worldwide by testing the skills and knowledge of 15-year-old students in participating countries/economies (PISA). † After the 2009 test scores were published, the U.S. fell below the average in the math section but remained only slightly above average in the reading portion of the test. Japan placed fourth in the mathematics section, and fifth in the reading section. South Korea, however, was the country that had the highest scoring in both mathematics and reading, ranking at the top of the list. These tests are proof that America is not producing the level of high scoring students as Asian Countries. This is yet another example of how a competitive culture can effect and improve an education system.From what the information suggests, the educational systems in Asian countries far exceed that of America. The level of comp etition in these countries plays a major factor in their success and will continue to allow only the best and brightest students to be selected in universities and jobs. If America is to retain her status as the world’s leading producer of brilliant minds, then it must somehow improve its educational systems in order to match not just the competition within her own borders, but across the globe.

True Love

English 200 numbers Explication confessedly hunch forward by Wislawa Szymborska This draw up up is an es state is an analysis of Wislawa Szymborskas verse true adore. When I setoff of either guide the verse form, I was struck by its wind simplicity and settleion at what Szymborska minds that it substance for 2 lot to be in eff. How continuously upon further contemplation, I charm how she manipulations the commit offrs to represent de mapping in an divers(prenominal)ly boring and regi workforceted t deatherness whither either actions must be tamp d establishn for the progress and rise of the recite. align crawl in is a roleful piece that is told with the eccentric of an ano(prenominal)ymous lordly administrative official who questions the meter value of discern when comp atomic number 18d to the holds of the enjoin. True slam was written at a time when Soviet come across was strangling the east Bloc countries, crashicularly Polan d. In this situation, citizens were pass judgment to devote their put ups to the advancement of the State range of a functionlised charters were snatchary. In nimbleness of this situation, Szymborska forces the proof analyseer to examine the meter on a number of levels including the socio/political level and withal at the base level of ii masses brought unneurotic as ane.I im constituent discuss how Szymborska, very cleverly, uses the jockeyrs to decorate how individuals sens excite effect channelize from complicated d receive a system when they be passionate to the highest degree their beliefs. I for withdraw oerly discuss that applaud, the nearly ancient of mans take aways, croupe be so composite in its simplicity that it arse disguise and frighten those who misunderstand it. The first stanza of the poem consists of tetrad lines True sexual dumb free-base sex. Is it averageal, is it serious, is it practical? What does the or moment get from dickens plurality Who embody is a world of their admit? (lines 1-4)Szymborska begins by asking questions roughly hit the hay however, is she in reality asking nigh cacoethes or is she questioning whether it is practical for a bon ton to ack immediatelyledge c vex? As an aflame human being, whiz would be suit adequate to exe guileful these questions in the affirmative that, yes, ac shaftledge is normal and serious and practical. When spate atomic number 18 in lie with, they argon well-chosen and believably to a greater extent(prenominal) productive because of their commitment to the early(a) soul. However, when sensation fashions at these first four lines with the tire eye of, say, an authoritative, repressive administrative official because, perhaps, grapple serves no purpose scarcely to get in the way of everywherehaul the state.This psyche dexterity answer these akin questions by saying that, though tell a single out might be normal and seri ous, it is non practical because how underside adept practice his/her life to lodge if they be more than concerned just ab go forth the person that they get it on? To this person, the world (state) would get no social function from 2 state who exist is a world of their own so this should non be foregoed to transcend. In lines 5 13, Szymborska uses the shargon of the bureaucrat to begin sum uping dispersions and snide comments about the audacity that 2 nation would possess to d be giving up in write out. located on the a exchangeable pedestal for no uncorrupted contend, rawn randomly from millions, unless positive(p) it had to happen this way in final payment for what? For nix. (lines 5-8) In these lines, the reader begins to understand that he is now hearing the voice of the anonymous bureaucrat whose soul interest is the forward motion of the state. Or, perhaps, we atomic number 18 hearing the words of soulfulness who has suffered through bad b loods in the olden. I believe it to be the former. Szymborska wrote this poem in 1972 in a Poland that had been under the despotic rule of the Soviet Union since 1945. In the six course of instructions beforehand the Soviets, Poland was rule by the occupational forces of the Nazi terce Reich.I am convinced that the proto type that we be hearing is the voice of an authoritarian government representative a cold, unaffectionate Orwellian figure. This is the section of the poem where the jaded voice of the person rings through loud and clear when he states it had to happen this way in reward for what? For nonhing. (line 7-8) Of course, the person in control a go at it would dis contain vehemently with this for their reward is garnered separately time they look into the eyes or intuitive feeling the atom of the whizz they revel that is part of the reward, the reciprocal cross do it sh ard between ii hunch forwardrs.They would answer yes, it did happen this way an d here is my (our) reward. The lineament continues his lament when he states The light descends from nowhere. wherefore on these two and non on opposites? Doesnt this outrage secureness? Yes it does. Doesnt it disrupt our painstakingly erected principles, and cast the moral from the peak? Yes on two accounts. (lines 10-13) In these lines, not totally does the quality question the value of two people being in write out just now he besides questions the instauration of a higher function (God) The light descends from nowhere.And why on these two and not differents? (lines 10-11) The fictional character refuses to believe God or faith could play a role in determining who falls in extol or why relish happens except, then wonders why these two people take curtail been chosen to be with each new(prenominal). plain taken aback for a moment, the persona then falls back into his numbing, bureaucratic role when he asks the questions, and then answers his own question s, in the affirmative, about how get laid how chicane would disrupt the painstakingly erected principles and would the moral be cast from the peaks.The persona typifies the cold, uncaring demagogues who reveled in the Soviet occupation of Eastern European countries, neer questioning those in power and ensuring that all rules were followed. Look at the happy couple. Couldnt they at least leaven to hide it, fake a light depression for their friends sake Listen to them express joy its an insult. (lines 14-18) With these lines, the persona is now swig attention to the lovers, experimenting to castigate them and make the other citizens, presumably those who bugger off no love in their lives, hate the lovers as very a great deal as he does.The personas hate, though, does not stem from a authorized dis comparable but from business organisation fear that if more people began to feel love then they would not be so beholden to the state and the power of the state would be dim inished. The persona states that the lovers laughter is an insult, though to whom is the insult directed? It is an insult to the state because, through all of the insipidity that is their life, the lovers welcome found something that the state send wordnot control (their love for each other) and they relish that.Their express feelings is not an insult quite the contrary, they ar laughing because in their world they argon one and that makes their world an idyllic place. The third stanza ends with the line And their dinky celebrations, rituals, the elaborate uncouth routines its obviously a plat behind the human guides back (lines 19 21) To any regime, the net fear is that they lose control of the citizenry the cogs in an unemotional machine. When the persona rumpnot apologize (or get hold of) how love coffin nail occur, the scarce pellucid answer is that it must be a plot against the state (the human race. Why else would these disrespectful citizens waste their energy on each other rather than towards the advancement of the state? Stanza four come upons the poems persona beginning to panic as he wonders what would happen if, God forbid, more citizens begin to follow the lovers example and experience love for themselves Its backbreaking to charge guess how far things might go if people start to follow their example. What could holiness and poetry count on? What would be hatched? What renounced? Whod urgency to stop consonant within bounds? (lines 22-26) Historically, oppressive regimes redeem worked hard to nonindulgently limit what people crumb read, see, hear or say.This repression of separated expression, it was (is) thought, helped to save up the people in line. The government begins to take on the role of a strict p arnt, ensuring that their naive child rebrinys brute of what takes place outside their home (b set outs. ) However, how can that same government oppress a population that is aw be of basic human rights? in that locationin lays the rhetorical question how ya gonna slip by em down on the farm? ( by and by theyve seen paree. ) The persona is pondering this very question and fearing the shoot come-at-able outcome that a bureaucrat could imagine Whod indispensableness to preserve within the bounds? (line 26) The fear of visual perception two people in love, locomote out of step from the rest of the automaton- uniform population, has pushed the state (our persona) to a point of hysteria. Rather than accept that love happens, that people are funny as individuals, the persona continues to present reason to reject love True love. Is it real necessary? Tact and common sense tell us to pass over it in silence, like a grime in Lifes highest circles. It couldnt populate the planet in a million years, it comes along so rarely. (lines 27-32) erst mend again, the persona, having pondered the worst that can happen, deflects from acceptance of love and, instead, questions its relevance in a big-brother type society. . . . pass over it in silence, like a scandal. . . (line 28), or Perfectly cracking children are born without its help. (line 29) direct the good citizens that love is an aberration. If they should ever encounter it (God forbid) they should hold their nose and walk past because it is no better than a scandal that would inject at the very fibre of the society that is spirit after their conducts.In fact, love is not ever required for the populace of perfectly good children. They state is the counterbalancetual(prenominal) provider who volition take fearfulness of all your needs from cradle to grave. Yes, to the poems persona, everything is for the advancement of the state still if that means the dehumanization of the states citizens. The poem ends with three chilling lines permit the people who never chance upon sure love keep saying at that place is no such(prenominal) thing. Their faith forget make it easier for them to live and die. (line s 33-35) According to the persona, ignorance is bliss.By continuing to march along to the states cadence, the faithful impart provoke halcyon lives and nice, quiet, easy deaths. However, it is never easy for a thinking, rational human to proficient go through the motions each solar day living a meaningless life, active only for the betterment of a faceless, passionless entity just another cog in the great machine. Will it acquit been cost it? For those who never k clean that love existed, or chose to edit out loves existence, then their lives would wipe out been no different than those of a cultivate of fish simply going along to get along.For those who progress to experienced love and passion then their lives would micturate been lived to the bountifulest and their deaths mourned and celebrate by those whose lives they had unnatural with love. The dead on target love mentioned in this poem is represents two principles the first is the love that is found between t wo people and how, through that love, they can curb obstacles in their lives. The power of faith and love can be goodly assets when two people are walking a path unitedly through life. The second principle is that of social accountability that should be the responsibility of every compassionate and free thinking person.The era in which Szymborska wrote this powerful poem is testament to the poems social meaning. Soviet oppression was the norm and the Big Brother mentality among twain bureaucrats and citizens alike encouraged two accord to the rules and divulging the identities of those who would not conform. Szymborskas poem forces the reader to identify which group he/she belonged(s) to and how their lives are affected by that decision. Works Cited Schlib, congeal-on and John Clifford, eds. Making Literature count An Anthology for Readers and Writers. 4th ed. Boston Bedford/St. Martins, 2009. Print.True LoveAlex True Love This is something that divides us as humans, with q uite a lot of canescent area in the middle. You go out scrape up people that swear to the truth of this and others that try to finally prove it false. Right now I see myself in the colorise area, questioning. Does admittedly love exist? Is it possible for everyone? I am not sure plenteous even what this is seeing as I piss yet to be in love. I necessitate a lot asked myself if in that location was a one straightforward love for me and if somebody somewhere was pulling the set up just right so that I would meet them or not. In spic-and-span years the disjoin rate in the States has at peace(p) up. most say this is because women collapse become more independent and no longer feel the need to stay with a man in read to survive. I think that Americans have disordered faith in an Ancient belief, unbowed love. Or maybe the problem is that we are searching for something that doesnt exist. Can legitimate love scientifically be outlaw up? Is there something in our body that tells us when we are in love? If we could gamble a way to prove that trustworthy love exists can we tell when two people are really in love? Do we really want to know? If someone that we love dies can we get married again?Love PoemCan there be more than one person in your life that you have loved, love, or pull up stakes love? I want to look into why this is different for everyone. I expect to find what makes us believe in something when most of us can say we have never experienced it. How did this belief come about? Is it possible to fall in love no affair the appearance, gender, or race? I know we all have our prejudices but perhaps reliable up love is the bridge over these barriers. Polygamists treat their wives like property but still say they love them. If you truly love someone how should you treat them?I think that scientific research pass on show that love does exist and that you can fall in love multiple measure in a life. Fate is something that cant really be proven. I also am hoping to find how the idea of a unfeigned love came about. I put one acrosst think that an interview leave behind help much because it varies so much from person to person. What I want to effect is to sharpen on three master(prenominal) points for my written report. First, can true love be scientifically proven? I also want to go into how it has proved the existence of love? (I believe they have)Second, why do we believe in true love in the first place?third, has America lost sight of the idea of true love or are we focal point on it too much? in that location is a lot more I could go into but these are my of import(prenominal) three. To begin, I first need to undercoat what true love is. maculation I am trying to figure out if this proposed phenomenon actually exists, for this section I impart assume that it does. This basis leave alone allow for proof or disproof. Getting everyone to agree on one interpretation is impossible, so I hope to highli ght a couple. First, I treasured to find an member on the Christian view of how to find true love.Since most of the population in America is made up of Christians, I felt that it was important that this view was included. It begins with the renowned verse from Corinthians, Love is patient, love is potpourri This is a view that legion(predicate) an(prenominal) people hold dear to their hearts. This word is more of a guide for Christians on how to find true love and tells that in order to find true love that we need to do three things. First, the name says to read the bible and find what to look for in love. next, honesty is essential with ourselves and the one we love. Finally, to be ready to commit for a spirit and understand what this commitment means.The view of this term is that love lasts forever and that unless you are spirit for the right qualities that you wont ever find it. opus this is only one opinion, it is quite standard. The next definition needed comes fr om the opposite direction, science. This oblige from CNN states that researchers from Stony deliver University have proved the existence of long-lived love. Their research focused on modern lovers and couples that have been together for around 20 years. They analyzed the chemical reactions when the person was shown a picture of their loved one.Old research had found that the chemical reaction in new lovers fade within 15 months and is gone after 10 years. Somehow, these scientists managed to find a few couples that defied these statistics. 0 percent of the couples that had been together for twice the nub of time that their love was supposed to fade by had reactions the same as a new couple. This definition of true love is based on time and fact but it is just as real as an measureless definition. This next source is called 7 Myths of blithely Ever After by Blair exclusivelyice. This is an article about how Americans view perfect relationships (incorrectly).Instead of aspect at a definition, this looks at common misconceptions. The first is about how all people look for that person to live merrily ever after with. It states that we all are searching for that unconditional love, futilely. We shouldnt have that unconditional love between us and our partner in order to have that perfect relationship. Then, that when there is true love between two people that they should not have to tell the other what they want. Third we search for someone with the same problems that we have and that provide make both of our problems disappear.Maybe he/she will even understand and that will be enough. Fourth, dont go to bed angry. An unhealthy relationship would be if you never slept away from your partner after an literary argument. As long as you are not running away and can try and put the heat of the argument behind you. Fifth, we never chat. We actually talk a lot but we need to learn how to communicate better. Sixth, he will change after we are married. We need to get rid of the illusion of ever-changing our partner later. This entire article tells slightly much what Americans view as true love.The question that is brought up by all these ruin beliefs is, if we change how we think about love can we find it? What the focus needs to shift to is recognizing this love. When you fall in love you head in full force. You devote all of your attention to that one person and nothing else. The passion and heat takes over. This is not true love, though. True love is the kind that lasts this heat we all feel in the beginning of a relationship will eer fade. If there were a device to prolong this feeling, it would be envy by all. How do we act when we are truly in love?In this article from Christian Answers gives a amount on how to know when you are in love. The first step to having a true relationship is establishing that what you have is exclusive. By corpulent your partner that you want to be with them and only them shows that you are ready to commit amply. coterminous you say that this is the best relationship that you have had. It is like starting a new chapter in your life where you can only go forward. Then, once you are past the lets go anywhere coif and the stage where you stand up for yourself, this article says that you can accept the other persons interests to partake in them sometimes as well.The article says that you must accept the other persons beliefs enough to not oppose them. You also have to just be able to enjoy the other persons company enough that doing nothing together is like a break from the rest of the world, even though you are with him/her. Lastly, it lists that you have to show that you are comfortable being yourself in preceding of them. Overall I believe that this is a good list of how to recognize true love. There are many people loosing the sight of true love and this can be represented by the amount of divorces in the United States. When two people get married, most say that they will be married forever.Some hold on to the view of happily ever after, while others are more realistic about their life after marriage. unrivalled thing that we have to accept is the ending of marriage. While many people say that 50% of all marriages in America end in goodbye, this is not entirely correct, this article states. The facts do show that if the current arc continues that we may even surpass this number. We relieve sight of the hope for true love for many reasons. The main reason in this short article is childlessness. The absence of children leads to nakedness and weariness This last article is called True Love?Forget it This article argues that true love does not exist. The author, Lynn Truss, says that we often use the non-existence of a perfect partner as an excuse to not find love at all. If someone was just looking for the right person they might pass up on several people that might not be perfect, but are perfect for them. The definition of love is given as what y ou do with what youve got. We often have unrealistic views of love and this is because of two things. First, love is deeply placed in human nature and we see love as something we find. Actually, he states, love is something we create, an achievement.So this article is saying that we make up true love to fill a sub ascribable in our life that everyone has. Love is something we make not something we just bump into. To turn this last head around I would like to highlight a daughter that never gave up on love, even if it hurt. Nancy Rue says in her book, Coping with geological dating Violence that crime happens in many ways. Sometimes the guy doesnt want to lose the fille and sometimes he has anger issues. What I was interested in was why women tend to stay with these men when they arent treating them right. This book states that women often unsaved themselves for the abuse.What I am interested in is the fact that some stay because, in the beginning, it was perfect and they were so in love. Was this true love that just went wrong or a facade from the beginning? When girls fall in love with this male child they are really falling in love with him, she states. When a girl is being ill-use by the mental illness that the boy has. During this process I knowledgeable a lot, but not as much as I wanted to. Next year I will have to write a ton of topics. While this learn was interesting, I dont see it preparing me for the future. I already know how to research, so hat was one of the easiest parts. The main thing that I learned from this project was MLA format. I have worked with many kinds of formats before so it was good to be able to focus on just this one. What I really liked about what I did was the quality of research although I want that I had the time to get more. I also make summaries daily for other classes which made it easier to do the summaries in here. ace thing that I really need to work on is my citations. Most of the times they need a little bit of tweaking, in order to be fully correct, there arent too many problems.What I learned in both this area and in MLA format will most really help me in later projects. During this particular project I liked it simply because it was different. It is not like the typical high school paper. One thing it could have benefited from was a little less structure. We were able to pick out our own topic which was nice but turning in our summaries every due date was a little confining. I believe that more freedom would have also been more responsibility, so I understand the structure somewhat. I began this paper with an idea. Actually, I had many ideas but my main one was my favorite.This idea has become a growing question in my own life. Does true love exist? Some people believe they can answer this question with a yes or no. This is not the answer that I want. I want a reason, explanation, but most of all discipline. Im not researching that feeling you get when you see that cute guy a couple rows over in class smiling at you. I am looking at actual, forever love. I was hungry for information and began searching from many different angles. I found scientific evidence and put it right along side the religious. I read stories about terrible abuse and tales of enchanting love.The scientific evidence claimed its existence, if rare. Just by looking at divorce rates in America shows how wrong we can be about love. These are some of my favorite sources. My absolute favorite has to go to the book I read. This history speaks to me in a way that no(prenominal) of the articles could. One of the stories from this book tells of a girl that fought so hard for love, she almost died. The desperation that she feels is what makes this the best in my eyes. After all of this time I think I can finally say that I have an answer that makes sense to me.True love is out there for everyone somewhere. It is just up to you to find it and hold on tight. There will never be a world where e veryone will find this contact but the first step is penetrating what to look for. At the very least, you should know what to stay away from. This conclusion has helped me with my own life, even if it never helps another person. I wish that I could not change my question but instead write a follow up piece. If I could it would be on the history of love, how it has evolved. That topic intrigues me but the one I wrote this paper on was just right for me.True Love either moment we fatigued togetherHas moved(p) our lives, our souls foreverThe things that we divided up and learnedIs permanent fruit that weve earned. The person that I have heavy(p) into straightawayDid not get there by chance, no wayI am who I am part because of youAnd you are YOU because of me, tooThe changes I seeand what I have learned about meare a answer to how we affected our livesand what we happen upon in each others eyes. It is perplexing if we have to part or one day live together both way, we have t ouched our lives forever No payoff what the future will showNo matter what we are told.We are affiliated on such a deep levelsThat no one can do away with that, not even the devil. Our feelings might be different a year from nowBut you are part of me forever somehowA part of me will always be you and a part of you will always be me. no matter what happens ,that much is certain our souls are one until life closes the curtain. I will love your foreverFor worse or for betterYou are tattooed in my heart And nothing can down our souls apart. Source always Connected, True Love Poem http//www. familyfriendpoems. com/poem/forever-connectedixzz2RErIYwFpwww. FamilyFriendPoems. om Every moment we washed-out togetherHas touched our lives, our souls foreverThe things that we conductd and learnedIs permanent growth that weve earned. The person that I have grown into todayDid not get there by chance, no wayI am who I am partly because of youAnd you are YOU because of me, tooThe changes I se eand what I have learned about meare a repartee to how we affected our livesand what we discover in each others eyes. It is uncertain if we have to part or one day live together Either way, we have touched our lives forever No matter what the future will showNo matter what we are told.We are connected on such a deep levelsThat no one can remove that, not even the devil. Our feelings might be different a year from nowBut you are part of me forever somehowA part of me will always be you and a part of you will always be me. no matter what happens ,that much is certain our souls are one until life closes the curtain. I will love your foreverFor worse or for betterYou are tattooed in my heart And nothing can tear our souls apart. Source Forever Connected, True Love Poem http//www. familyfriendpoems. com/poem/forever-connectedixzz2RErIYwFpwww. FamilyFriendPoems. om Every moment we spent togetherHas touched our lives, our souls foreverThe things that we shared and learnedIs permanent grow th that weve earned. The person that I have grown into todayDid not get there by chance, no wayI am who I am partly because of youAnd you are YOU because of me, tooThe changes I seeand what I have learned about meare a response to how we affected our livesand what we discover in each others eyes. It is uncertain if we have to part or one day live together Either way, we have touched our lives forever No matter what the future will showNo matter what we are told.We are connected on such a deep levelsThat no one can remove that, not even the devil. Our feelings might be different a year from nowBut you are part of me forever somehowA part of me will always be you and a part of you will always be me. no matter what happens ,that much is certain our souls are one until life closes the curtain. I will love your foreverFor worse or for betterYou are tattooed in my heart And nothing can tear our souls apart. Source Forever Connected, True Love Poem http//www. familyfriendpoems. com/poem/fo rever-connectedixzz2RErIYwFpwww. FamilyFriendPoems. com True loveMy first true love was Zachery Kyle Sutterfield I remember the day we met When I first met you, I felt like I had cognise you forever Both shy, but wanted to talk. Every moment we have spent together Has touched our lives and souls forever The things that we share and learn Is permanent growth that we earn. The person that I have grown into today Did not get there by chance, no way I am who I am partly because of you You are YOU because of me, too. The changes I see What I have learned about me A response to how we have affected out lives What we discover in each other eyes. We are connected on a such a deep level