How does Starbuck or IKEA create the customer experience in their Essay

How does Starbuck or IKEA create the customer envision in their marketing - Essay ExampleIt is evidently clear from the preaching that customer follow out is generated when the customer engages in contact with the company. This contact can be generated directly, that is finished purchase of convergence/service, use of product/service and after sales service provided by the company. advert can also be created indirectly where customer experience is created through means such as advertisement, promotion, reviews and recommendations. The internet is becoming an important tool in forming an indirect contact between the company and its customers and then in creating customer experience in this modern business landscape. A flourishing customer experience can be created by entrenching all the companys products with the companys core appreciate proposition. Another important nugget is that the expectations of the customer are shaped in part by the type of experience theyve had with t he company recently. So if they had a good experience, they will expect more out of the company and its product offerings. IKEA goes out of the way to create customer experience for its customers. Its website is welcoming and easy to navigate. It guides the customer through the only process of coming to IKEA and making a purchase from the depot. Things like make a list onwards you leave home and make yourselves at home serve to engage the customer in a warm and trusting relationship. Further, IKEA has an in- pedigree restaurant in case customers get hungry. They also have a suffer area for kids where parents can leave them under supervision and shop at the store in peace. These itsy-bitsy things may not seem much, but added up they add immense positive value to the stores customer experience. They also offer very competitive prices for their products and make the whole process easier for the customers by allowing them to pay through several different modes any of which is more convenient to the customer. Recently, IKEA has also launched an application for its schedule to increase customer experience. The company has picked up on the changing trends and increasing reliance on and exercising of cell phones and thus has launched a mobile app which will enable customers to browse IKEAs product range, baulk product information and stock availability. Furthermore, what really makes IKEA great is its in-depth and accurate understanding of its customers. The store already incorporates everything the customer might need and keeps updating according to customer needs frequently. According to pluck et al., an important part of customer value is the emotional aspect of it. Although functionality is also important, emotions need to be managed with change magnitude thoroughness to reap continuous benefits and form valuable and lasting relationships with the customer. But this effort will have to be thoroughly implied throughout the organization in order to show res ults simply tweaking and putting in stray pockets will not have the desired positive effects and result in a failed commence to gain advantage of fruitful customer relations. In this aspect, IKEA puts forward one of its best moves as world a child friendly store.