Reebok Co Assignment Example | Topics and Well Written Essays - 500 words

Reebok Co - assigning ExampleThe shoes of the company got popular not only in the athletic wear entirely also as casual wear. In 2009, Rebook recognised the changing trends and positioned itself as a premium sports crack which offers a lifestyle brand by focusing on physical fitness and training. Actually the heritage and grow of Reebok are associated with fitness/training therefore, by positioning the brand as a lifestyle shoe, Reebok not only fulfilled the changing needs of the consumers but it also developed a clear roadmap for its cay businesses going forward (Khurana, 2010). What segments are they targeting today and why did they choose these segments? The change in positioning dodge from athletic shoe to lifestyle shoe helped Reebok to target various market segments. The company attracted the youth come to in cheerleading, gyms, and aerobics and average consumers (Womenreebok, 2011). Therefore, the major target market segments of Reebok are the youngsters involved in fit ness and training activities of all kind because Reebok recognises fitness and training as a lifestyle of the youth.